Vision, Mission & Values


To be the preferred power distribution company for consumers by providing reliable, safe, affordable supply with environment friendly innovative energy solutions by creating values for all stakeholders.


  • Innovate to provide environment friendly energy solutions to all stakeholders.
  • Demonstrate excellence in our work to reduce AT&C Loss to single digit.
  • Outreach to the last consumer connected with safety and technology.
  • Be the company of choice for all stakeholders.
  • Empower Employee, nurture talents to create an agile and future ready workforce.
  • Service excellence with customer centric approach.
  • Trust, Transparency and Teamwork to achieve our goal.


  • SCALE-Safety, Care, Agility, Learning, Ethics
  • S- Safety is a core value over which no business objective can have a higher priority.
  • C- Care for Stakeholders, our Environment, Customers and Shareholders - both existing and potential, our Community and our People (our employees and partners).
  • A- Agility Speed, Responsiveness and being Proactive, achieved through Collaboration and Empowering Employees.
  • L- Learning, Building future ready skill sets through learning and training. Maximize Usage of e-learning platforms.
  • E- Ethics achieve the most admired standards of Ethics, through Integrity and Mutual Trust.